3 UNAVOIDABLE RULES TO BECOMING A 7-FIGURE COACH
What are you most excited about over the next week?

Starting to work with 1 new client
Meeting a Regional Leader in MLM for referral to her team for clarity sessions.

How to grow 100x faster than the average business owner or coach.

Sell them what they want, give them what they need.

Winning want results for coaches. What coaches need to do is what is taught in the seminar.

Want, lead gen cashflow.
Need… what will be covered in webinar.

Focus
Action
Certainty

Nothing will change unless these three things change. Every part of the program is founded on these three areas.

Focus – gives the ability to understand our passion and get it cemented and jump from just passion to a business model and niche. If can maintain focus, every single step forward builds momentum into one cause, one direction.

If you don’t focus, the results that come will not only mean no progression but regression. (progress backwards)

Action is about progressing up the staircase of success. Pushing self to bigger and better game week in and week out.

If only just began, small jump from step to step if fall down not too high.
If trying to reach to high in stair case and fall. Too far down beyond previous steps going backwards.

Action is My ability to take high leveraged growth activity in my business.
Examples:
Interviewing experts, writing books, engaging media, keynote presentation. Any thing where I am presented as a thought leader, webinars, challenges, events, joint ventures.

Leverage, systems. Getting business set up better to produce better results for our clients.

Every action brings me closer to the next milestone. No action, no progress!

Certainty is my ability to be in a state of self belief.

No matter what task needs to be done I do with absolute self belief.

With certainty I can act, when I act I move up the stair case.

Key take out:

Action and focus but no certainty = slow progress.

Focus and certainty but no action = no progress

Action and certainty but no focus = move backwards.

If have all three, I can strive towards 7 figures rapidly.

Secret weapon no. 1.

Focus. My Ability to set a compass point in the right direction. My Business is profitable, I have a passion and I am aligned.

Problem at this point. Most people move backwards. If can’t get focus put in the right way is like running backwards.

Because we have high leverage models. Everything will push us in the right direction if we maintain focus.

Most valuable take out so far.

Understanding that we need the complete system. Action, focus and certainty.

Allthough powerful on their own, when combined they create progression. Just like Pizza. Each ingredient is great, but together, Yum! ☺

Summary. With focus I will always move forward. Worst thing that can happen is that I will progress slowly.

Winning principles.

Step 1. Follow my passion.

Understand my passion is? Working with people? Change their life?

2 options. House 1 in blue, dream path. Freedom life etc.
in red house, everything other than my dream. Working for someone else doing similar thing. Get job in the meantime to build self up.

If I look at red house., and I put 1 foot up on the ladder of the wrong house. 1 second on the wrong ladder is suicide. I am wasting time I could be climbing the Blue Ladder (dream life, business etc). The longer I spend on that ladder the less time I am on the dream ladder.

Have to start fresh, bang, smack from the dream house. Need to be on the right staircase to build my dream.

Step 2 Need to nail a niche. Profitable, I love and is perfect fit. Cinderella niche.

3 things.

Problem must be painful enough
The Promise of what our program delivers is tangible enough
I am Proficient enough to help take people through and help them achieve the tangible outcome they want by giving them what they need.

If have some elements but not all, it will create lack of trust.

Most coaches are good at what they do, can change anyone in front of them, but lack a problem. No specific tangible problem.

If don’t have a problem painful enough = no demand.

Lastly if problem and can solve but is not tangible, will be hard to get people across the line.

Step 3. Pick a product. A profitable product. Keystone product.

Don’t create filler products. What we want to do is have 1-5 k product 6 ,8 or 12 week.

Core product. 6 – 12 month 5-50K next logical step forward.

If my free content is better than what competitors charge for will make me an industry leader.

Why do I want to use focus?

It means I am not caught up in shiny object syndrome. Looking for the next big thing.

Adopt Mike Dillards Principle on the Importance of mastering just 1 thing first and being the best at it.
Keep compass point where it needs to be to achieve goal.

If want to lose focus and moe onto different model. Do so after hitting 7 figures.

DECIDE if I am going to keep focus until I have hit 7 figures? YES!

Secret weapon no. 2 ACTION.

ACTION – Its what will make or break the growth rate of my business.

The sole thing winning team care about is about keeping focused, staying in action and having certainty.

Action controls cashflow and creates growth.

If we don’t implement action we go nowhere. If we don’t take action. (growth activities) thought leadership based activities, marketing.

Most important thing is to be focused on marketing and thought leadership to get cashflow.

How can we move forward and take growth activities. If we can get this right, will succeed rapidly. If ACTION.

Most valuable?

No action = NOW- HERE. Always here.

Can’t change the fundamentals. 3 keys. Never get to a point where we feel confused as to why someone is succeeding?

If no results ask self…. How many webinars, how many “buy my @#$% ads.” What has been launched. What steps taken?

It’s impossible to move forward if you don’t take action. Results don’t magically flow in.

Principle no. 1 Step up Growth.

Results based on my ability to climb up the steps of success. Hence new activity the steps to success. Define the growth activity and steps to success I will take through out the week. More action. Define weekly and held accountable.

My business is an infinite stair case.

Example.. Tony robbins. How many steps he took to get where he is. How many seminars, how many talks, books, etc? answer thousands. Hence hundregs of financial milestones. He is not in an elusive place no one can get to.

Step 1. Start.
Step 2.
Step 3.
Step 4.

Every 20 steps we have a new financial milestone.

1k to 2.5 / week etc.

the only way up is by taking action.

Next 20 steps. 5K per week. To infinity.

Goal? Climb up as many steps as possible taking the right steps. The ones that mean the next flag means financial milestone is bigger and better.

There is a ninja on the stair case flying up taking massive action.

Principle – how to move quicker and better than anyone else.

We can climb up the steps as quickly or as slowly as I want.

If I do 3 growth activities every week. Will be almost impossible to be doing less than 500K per year.

Launch new challenge, webinar, approach companies to do keynote. Funnel, report, webinar, strategy session, another step. A new JV a new keynote preso a global summit. Launch and market blog, video blog, interview someone.

Average business owner doesn’t go up that many steps. Think about previous versions of me? How quickly did I progress? FEAR held me back….

Moving forward. Measure result based on input I take not on output of success.

How can we progress 100 times faster than average business owner or coach?

Eg? Plumber or electrician. 4 steps for the year. 1 step per quarter. How would that look. Plumber spends most time on work site traiing, or doing the work himself, admin, operations. These don’t count as step. They are not levegared based activities. Tick time over a hamster wheel.

Average plumber 4 high leveraged steps per year. Eg> website built, get an SEOcompany to get found higher on google. 3 sign writing on their car or ute or work vehicle and lastly put an ad in the yellow pages.

If plumber got to end of year and looked back would probably feel they did good.

Where we are striving toward is 5 growth steps per week. If we can achieve 8 per week we will be hitting 7 figures rapidly.

Base growth and reward on high leverage activities.

Will grow faster by taking more action.

Winning can provide the resources to ensure I am taking the right steps.

Key Message:

It doesn’t matter if the step is a win or loss. It’s not perfection. If took 20 steps, 10 could be wins 10 could be losses. Losses will give feedback to help improve moving forward.

Why do we want to use this? Why do we want to execute on power of action?

I Must in order to create momentum. The goal is to shift my paradigm to an action focused person. Where massive action is the norm not the exception. That has me operate at a higher level than where most other coaches are at.

I am known as a person that consistently takes massive action and living outside my comfort zone is normal .

DECIDE right now? Am I going to commit to me weekly steps on a consistent basis? Am I going to play mediocre or take more steps every week?

Secret weapon number 3. Certainty.

Certainty – the ability to be my best to have self belief and be unstoppable breaking through fears and taking action. With more focus there is more certainty and with more certainty can take more action and back self more.

Certainty impacts action in a massive way.

Without certainty will grow slow. Will grow just not fast.

Won’t progress and won’t hit goals if not certain. I am here because of an amazing vision for the world.

Show the world as a thought leader what deserves to be done.

If we get it right. Awesome!. Will have ridiculous growth.

Right now there are 1700 billionaires in the world 1200 are self made.

All of the guys that have got there have more confidence that they need.

I am my best to make an impact. Most of the people in the list don’t use the money to impact the world in a positive way.

As a change agent I continue to grow ridiculously fast.

What has been most valuable?

“progress, not perfection” it’s about the steps not right or wrong.

This model is based on what produces results.

Understand what has to be done and be doing it.

We need the ones creating the resources to make change in the world.

Get past the fear of failure. JUST LAUNCH! (personal note. Good name for a program.)

Winning principles around certainty

Become the person that can easilty have focus action and certainty to see the results come out.

Have a Commit to ALL attitude

80% of the time you launch something you will get a result. Most of the time

If I am going to do a video make it the best. If launchin an ad, do the best copy you can. Going to do it anyway so do it the best you can.

Commitment starts in this sequence.

Belief, ACT, Achieve. Everything starts with believe.

If you know how easy it is to make seven figures will you take more action?

If you act more are you going to produce more or less results?

If achieve more, will it raise your belief or shrink it down?

Belief, ACT, Achieve is a cycle. Growing in force like centrifugal force the circle gets bigger and bigger as it picks momentum!

Very important to start with belief. Have certainty every day.

Smash a ritual. Put yourself in a community with other people looking to smash it.

If you think it’s hard to earn seven figures, will you take much action?
If you take little action you won’t see much results.
If you don’t achieve much what will it do to your belief? Will shrink it lower.

Moving forward. Embrace FEAR.

Have belief. Embrace fear. See that’s it’s there. The people who thrive on being on the edge of their comfort zone. The ones that get addicted to that are the ones that get the biggest results.

Everyone has their own comfort zone relative to where you have been in your past.

If yo look at tony robbins. His comfort zone may be bigger than my wall. But everytime I take an action outside my comfort zone. Eg launching a live event, or launching a new fb ads, contacting people to do interviews. The further you go outside the comfort zone, the bigger the result.

This was ryan 10 months ago. Shitting himself outside his comfort zone. Committed he was going to do it. Did it, got a result. Grew like a rubber band.

The thing is if you don’t continue to raise the standards and continue to stretch it will snap back. But if you continue to move forward you break through the elasticity level.

Key Message:

If you stretch an elastic band beyond elasticity, it will not return to original point.

You have now stretched right to the next level. You say stuff it!. I am going to do it anyway.

So if you want to think outside the comfort it is in proportion to your earning potential.

Donald trump. Massive comfort zones. Can go from being 5 billion dollars up to being 500 million in debt? He has a huge comfort zone.

Right now I have activities I want to do. But I haven’t done them. They are in the back of my head. What has that done for me? Stopped me from progressing up the stairs.

The bigger the fear, the bigger the outcome!

Morning ritual is the answer!

Action is based on belief. The only way it won’t come through is if we surcomb to fear.

If you go through and push massively in morning ritual will get through the day.

The morning ritual is the answer. It allows you to be the best version of yourself every single day. Operate with 1000% belief.

If you commit your self properly.

The level and volume of action taken is grand.
Morning ritual is the key to have the belief and the belief is the key to overcoming fear and taking action and massive action is the key to getting results.

1. focus is something you need to be reminded.

2. Action and certainty is what allows the rate of growth.

3. If you can control action and certainty by morning ritual you will grow faster.

4. Stretch action raise intensity.

Be your best all the time to take more actions and grow results faster. In 9 years will raise 1 billion dollars for charity.

Going to retreats is paramount.

Go to monte carlo. No excuses other than fear.

Do morning ritual every single morning to have certainty to grow fast.

Why is it important to be at my best every single day? Why is raising my level of self belief a must for me and my business right now?

Grow rate of action. Stop playing small. Play a bigger game. Why settle for less than being best?

Want the freedom that comes with 7 figures?

Will I commit to doing the steps to success every week?

If you want to balance home and work. Climb up the steps quickly and then go home and be present?

Are we going to implement and raise our level of self belief greater than we thought possible?

In 30 days went from 1000 a week to 10,000 per week.

FAC – focus action certainty.

Grow, change more lives help more people.